12 of the Best Marketing Books to Level up your Marketing Strategy
As a business owner or marketer, it can be hard to keep up with all the latest information. Strategies are changing constantly, and if you aren’t up to date with them, you risk being overtaken by your competitors. Keeping up with the industry news and blogs can be helpful, but reading the top marketing books is the number one way to gain knowledge in the marketing industry. Whether you’re starting a new social media platform, or perfecting your mobile strategy, these books will provide you with helpful information that will guarantee a level up on your marketing skills.
This list of marketing books includes some of the best and most helpful strategies that will help you with entrepreneurship and/or leadership of your marketing team.
1.Social Media Marketing All-in-One for Dummies
Written by Jan Zimmerman and Deborah Ng
This book outlines the changes in social media, and provides you with tips and pointers on promoting your business on the latest social media platforms. It’ll help you create and implement social media strategy, integrate social media with your other marketing initiatives, reach and engage your customers on the social media platforms that are being used, and boost sales and revenue.
2.The Unofficial Book on Hootsuite: The #1 Tool for Social Media Management
Written by Mike Allton
Mike Allton is one of the top Hootsuite experts outside of Hootsuite itself. This book shows you how to use Hootsuite to manage your social media presence on multiple sites. This includes scheduling updates, managing your brand, using influencer marketing, measuring your social media performance, and much more. It is considered to be one of the best marketing books about social media platforms.
3.Pre-Suasion: A Revolutionary Way to Influence and Persuade
Written by Robert Cialdini
Robert Cialdini, the author of one of the best marketing books, Influence, reveals the secret of effective persuasion in marketing. Using case studies and stories, Cialdini summarizes techniques to divert the audience’s attention to create successful “pre-suasion” and make them want to say yes.
4.The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating
your Professional Success in the Age of Digital Media
Written by Seth Price and Barry Feldman
This book provides and A-Z guide, using 26 lessons on developing your personal brand to higher your success. This book works best for marketers, entrepreneurs, business leaders, creatives or for people just launching their professional career. This guide provides a roadmap for personal branding success.
5.Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing
Written by Robert Glazer
Performance Partnership is a great book for people who have ever used affiliate marketing or plan to do so. Robert explains the history of affiliate marketing, and shows how its moving away from shady marketing practices. It has become a digital marketing technique that focuses on creating transparent partnerships and relationships, which will improve brand reach and revenue.
6. Digital Marketing for Dummies
Written By: Ryan Deiss and Russ Henneberry
Digital Marketing for Dummies provides “practical, proven strategies you can use to engage your audience, build your brand, get more customers and make more sales”. This book covers the best strategies to creating a digital marketing strategy that will boost your business.
7. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
Written by Sean Ellis
Originals is a #1 New York Times bestseller, and is listed as a must-read by Virgin founder Sir Richard Branson. This book draws on research and anecdotes from multiple niches, and shows how to foster and nurture originality. Amongst all of this, it also highlights ways to build a culture of dissent and fights group thinking to be even more successful.
8. Future Marketing: Winning in the Prosumer Age
Written By: Jon Wuebben
In Future Marketing, Content Launch cofounder and CEO Jon Webben, shows how cultural and technological changes affect marketing. It draws on recent research, and highlights upcoming changes in brand messaging, and audience building, and looks at how marketing must change the age of the online influencer.
9.The Mobile Native’s Guide to Marketing
Written by Aurelie Guerrieri
Digital Marketing strategies need to include mobile marketing strategies, to make up for all the web traffic coming from mobile. This book looks at the mobile marketing revolution, using many examples and case studies. It includes a strategy for reaching mobile users, and delivering entertainment, engagement and instant gratification they crave. The book also examines ways to monetize mobile traffic so the strategy can be profitable.
10. #Get Social Smart: How to Hone your Social Media Strategy
Written by Katie Lance
#GetSocialSmart helps you identify the key platforms to focus on when using social media sites effectively. It teaches you how to build your social media strategy and provides you with a variety of social technologies, including live streaming, to tell your story.
11. 2017 Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
Written By: Rohit Bhargava
What are the marketing trends that affect businesses, that most people do not think about? In this 2017 edition of Non-Obvious, Rohit Bhargava explains 15 new trends, and updates many predictions that’ll help your business make a bigger impact in the marketing world. Addressing digital marketing strategy, and brand loyalty, this book, among previous editions, has been voted as a part of the best marketing books.
12.What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Written by Nicholas Webb
This book looks at how companies can adapt to changing consumer expectations by figuring out what their audience likes and dislikes. It shows you how to truly understand your audience so you can create relevant and engaging experiences for them. This keeps them coming back and makes a great recommendation for you to others.
If you’re looking for a fresh insight into marketing, and how to apply your own marketing strategies, these books are worth the read. They will help you understand current trends and help create strategies for every type of marketing.
By Sukhdeep Khalsi
